Nov 17, 20215 Reasons You Need a White PaperDo I need a white paper? Here’s the answer (so you don’t have to scroll all the way down). If you sell something that involves a lot of money, it’s new, or software-related, the answer is most likely yes. From startups to well-positioned companies, all of them need white papers…B 2 B5 min read
Apr 25, 2021What Is SaaS? Software as a Service: All You Need to KnowA simple guide for beginners struggling to understand SaaS and those who want to look like they know what they’re talking about. — You already know how it is. First, you type “What is SaaS?” into Google, and the results are a bunch of images that scream one word… corporate. Then, you think SaaS is one of those complicated geeky things that you don’t understand. …Saa S7 min read
Mar 5, 2021Top 5 Traits of a Successful SaaS CompanyLooking to build a SaaS company? Here are five non-negotiable traits your business needs to succeed. — In the ‘90s, somewhere in New York City, my mom was in a hurry to get to her job. Her hands were full of papers, folders, and she had to carry her handbag along with a little umbrella. The story gets complicated at this point. While making her way on…Saa S8 min read
